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Affiliate Business
Ready to start an
online business?
By: Tony Pollitt
So now that you've thought long and hard about starting your own online home
business you'll need to take the first steps to getting started. Below I've
suggested a place to visit to help you on your way. You don't have to use this
resource, as it's only a suggestion. There are many other similar resources on
the web which I'm sure are just as good.
As I mentioned in my previous article a decent HTML editor is necessary for
creating your own website. I use First Page 2000 which can be found at EVR SOFT
Once you've downloaded this or another WYSIWYG (what you see is what you get)
website editor then play around with it until you feel comfortable enough to
start your first web page. The help files are very useful to read though I
stress, play around with it for yourself, as this is the best way to learn.
There are four different levels that you can choose from when opening First Page
2000, which are 'Easy' 'Normal' 'Expert' and 'Hardcore'. I recommend starting
with the 'Easy' mode and working your way up.
Try creating a very simple test homepage to begin with for example:
This is my home page where I am going to fill it with useful text, only one or
two pictures, very little JavaScript, no tables as I am going to progress to use
CSS files and quite a few text links pointing to exactly where they say they are
pointing.
If you don't understand what the above is about and at this stage I should think
you don't, otherwise you wouldn't need to read this, then don't worry. Just
remember to save the above paragraph to use as a guide every time you create a
web page.
Tips to remember when creating your website:
No 1: Keep it simple. Average users usually surf the Internet and send emails.
They are not too interested in flashy gimmicks on your website or how clever you
are by adding unnecessary bits and pieces. Google, the Internet's top search
engine at the moment and for the foreseeable future, is very plain and simple to
use though obviously very complicated underneath.
No 2: Make it as user friendly as possible. Let your potential customers see
where they are at all times and keep a constant navigation bar at the top of
every page. Ensure that your shopping cart has as few clicks as possible leading
to the final payment click.
No 3: Don't have the usual 'You need to register before you can purchase'. This
is a sure way to scare off your potential customers.
No 4: Clearly display your contact details on every page, real world business
address, email address and landline contact telephone number.
No 5: A clear 'Guarantee and returns policy'. Customers need to have confidence
in your products. If you don't show the policy it looks like you don't have
confidence in your product so why should they?
Tony Pollitt is the director of Duvetsonline which, since it's creation in April
2005, has rapidly grown into a thriving online business.
http://www.duvetsonline.co.uk
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